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Dominos Pizza Marketing Joke


Dear Dominos Pizza,

Oh, I want to like you. I never had a real issue with your pizza, but then again I never really bought it regularly.  It’s never been my favorite.  But I have to get this off my chest already. Your new marketing, in my opinion, is detrimental to your brand.

To tell me that your pizzas are better now or that there will be no more pizzas delivered with cheese stuck on the roof of the box tells me this as a consumer:

  • For years, you never cared about me the consumer.
  • For years, you used low quality products
  • For years, you didn’t give a crap about making good pizzas?

But now you do?

Now, you want me to believe you?  I believed you cared before, I just didn’t care for them.  Now you publicly admit that you didn’t care before about using low grade products or making crappy pizza.  You want to admit that you never cared before but I’m suppossed to believe that now you do care about me the consumer?  Why, because your numbers are low?

I absolutely hate every commercial that tells me, you only care about my money, not about giving me a yummy pizza.

What a horrible marketing team, who came up with that?  Was that the best you guys could come up with? How bad you were and how bad you still are?  But you are trying, with your whole heart.  Pizza has been around way too long to not have mastered it yet, you want us Americans and the world to understand that and buy your pizzas now?

Your name is being drug to the mud even more.

Because your ‘new’ Pizzas are not extraordinary. They are just ordinary, the way they should have been for all these years that you failed to provide quality instead of caring about selling me package deals.

Dominos, you need new marketing, that can atleast make you look good and not make you look like you WANT TO BE GOOD… again.. because you weren’t for all these years.  And those are your words.

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5 Responses

  1. I see a deeper issue here…We are still buying their product although we KNOW now it was not their A game. But its inexpensive, and now they made what was already expected for something inexpensive into something a little better than what they had and kept the price low as well…..and some of us are still buying it…..what does that say about our expectation for businesses to offer good quality products, not just large quantity of low grade product!! Thats MY issue >:0

    • Exactly, I hate Dominos, when it’s Pizza night at my house, which is not so often, I like a good old fashion pizza pie. Like the ones from up North, and down here in Florida.. there are many New York style pizza joints.

      The truth of the matter is these 5-5-5 deals end up costing $18-$21 with tax and tip anyway… I would much rather spend $24 on a normal large pie with some wings. Especially since we don’t do it too often.. and the wings are pretty yummy 🙂

  2. […] This post was mentioned on Twitter by jminkler, Whats New World. Whats New World said: Dominos Pizza Marketing Joke: http://wp.me/p12Oar-1v […]

  3. Sorry, I know everybody is going to hate me now, but as Italian I gave up pizza in North America! Well I wouldn’t make sense anyway, it would be like going to Italy and having French fries!

    • I don’t hate you..Thanks for that comment.. and I want some of your real Italian Pizza or your recommendations. 🙂 Although Pizza is more like an every 2 or 3 month thing for me and my son. But I just hate those Dominos commercials.

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